Posts Tagged ‘start a business with your problems’

FACT: “Everyone has problems. And almost everyone I know HATES having to deal with problems.”

This absolutely simple truth is the most basic formula for success in all of my businesses.

Because while everyone thinks of problems as unwanted nuisances that upset their well being and adds stress to their already stressful lives. I see profitable business opportunities just waiting to be started.

Let me ask you, my dear reader. If your problem was urgent enough, irritating enough, complicated enough, or time consuming enough, would you be willing to pay for your problem(s) to go away?

If you said yes, then someone in the world this very moment is already profiting from your problem(s) (It might even be me). Wouldn’t it be nicer if that someone who was profiting from your problem was you? In my article today, I’ll teach you how I do it in five very easy steps.

5 steps to make my problems produce profits for me

Step 1: I know that my problems, no matter how big or small are not unique to me, if I have these problems so does a whole bunch of other people. So let’s take this problem of mine as an example

“I need to eat healthy but I don’t know how to cook healthy food”

Now I’m willing to bet that this problem is shared by millions of people like me around the world.

Step 2: The next step of course would be to find a solution for it. And I’m not necessarily talking about having to invent a solution for it on my own unless of course I can or want to, I’m talking about finding a ready made existing solution to it — simply “google” it and chances are you will find  pretty good suggestions immediately.

So for the problem I wrote above I googled “I need to eat healthy but I don’t know how to cook healthy food” and what came up in the search was a Blog of someone giving me these suggestions:

  • If you are in a hurry and can’t cook, go to the grocery instead of the fast food and buy a rotisserie chicken its low in fat and tastes excellent. Just remember to remove the skin.
  • Buy pre-cut salad mixes from the vegetable section, break open a pack when you get home then toss with a light vinaigrette which can also be bought in the Grocery
  • Buy pre-seasoned lean meat in the meat department of the grocery and steam it when you get home.

And the suggestions go on and on.

Step 3: I will try and test the suggestions and see if it works for me. If it doesn’t then I go back to step 2 and find other suggestions or solutions then repeat until I find one that works. Now let’s say I like the suggestions already and it works absolutely fantastic for me. In other words, it solves my problem, AND there is a tangible result from this solution lets say I lost 20 pounds in a month and I completely stopped eating unhealthy fast food.

Step 4: This step is where I make a small business out of it by first creating a “product”. In this case my product will be my “Super healthy food system menu” — A menu of all the healthy food combinations I ate for one month that resulted in losing 20 pounds.

Then Once I complete my product which can be as simple as an Email, I create a super simple “offer” to people who have the same problem as me

The offer will look something like this:

“Do you need to eat healthy food but don’t know how to cook healthy food?

I had the same problem until I created and tested my super healthy food system that has absolutely no cooking time nor effort what so ever.

And these were my results:

  • I completely stopped eating unhealthy fast food
  • I lost 20 pounds in one month.
  • I can sleep better now.
  • I can move faster.
  • And best of all, I feel absolutely healthy!

It cost me a bit of money and a bit of time to experiment with different combinations but because I know it will help you, you can have my super healthy food system menu that you just have to follow at one super low price. And the best part is everything on the Menu is available at your local grocery store.

To get my super healthy menu for just P500 just email me at (email address) or call me at (Phone number) or visit my website at (website)”

Or something like that…

Step 5: This step is where I launch the small business. I send out this offer to the right target market or those who have the same problem that I have. Who are they? Well they are people who are just like me, busy people, mid thirties, doesn’t get much exercise because of too much work, etc. I know their profile because they are me, well not as handsome though ha ha, but you get the point.

So In my example above, the problem was a small one which really didn’t need me to spend anything outside of what I had to spend — I needed to spend on my food anyway during my “experimentation” phase and when it came to my “product” I can deliver it by email. Now if I apply the right marketing effort and know how, this “small problem” would easily produce me some very nice profits.

So I hope you’ve learned how I view problems in a different light. For most people, problems are stressful nuisances that they want to get rid of even if they need to pay someone to solve their problems for them. But for entrepreneurs like me, the very same problems given the right plan, exists to make me even more profits.

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Author box:

Mark So is a fervent businessman, forex trader, marketer, sales consultant, and educator.  He is the Chairman and CEO of Businessmaker Academy—a business, finance and corporate training center.  He is also the Chief Forex Trainer of Forex Club Manila. Mr. So is slated to conduct his “7 Point Formula for Business Start up and Growth”  this September, 2010. If you are interested in attending this seminar, email Mark directly at or call (632)6874445 / 6873416 / 6874645 and look for Kenneth Dalen. To read more of Mark’s interesting and life enriching articles Mark is published twice a month at Manila Bulletin Classifieds Sections usually on Wednesdays and Sundays.